Dynamic Profiling, Our Exclusive Recruitment Technology
We securely profile each respondent to establish whether they will qualify for a study. This information goes beyond basic user entered profile information, incorporating rich behavioural and self-declared data to ensure a holistic view of the respondent, their preferences, and professional interests.
Talk to an expert today about your sample criteria, and we'll find your qualified respondents.
Introducing Dynamic Profiling
We improved the traditional sampling method incorporating intelligent profiling information to make sure that only panelists we expect to qualify for a study are invited, as part of an innovative new approach to sampling.
How It Works?
By combining basic information such as country, profession, and specialty, with over 500 customised questions, we can create rich dynamic profiles. We constantly refresh this data to ensure it is up to date at all times by deploying ‘pre-screeners’ prior to client screeners to collect or reconfirm data relevant to those surveys.
By The Numbers
+500
highly target profiling questions
92%
of our panelists have opted in to answer our dynamic profiling questions
14%
growth in panel retention
15%
growth in a recent survey IR just by building dynamic audiences
We know we can’t eradicate screen outs, but by minimising them it means less frustration from respondents and a more positive experience is expected which in turn increases engagement and future response rates.
- Do you plan on attending any conferences related to your area of expertise in the next 6 months?
- What is your experience and / or familiarity with Cell and Gene Therapies (CGT)?
- Approximately how many unique patients does your facility see in a typical year?
- What is your gender?
- Are you owner or co-owner of your healthcare practice?
- How do you usually communicate with pharmaceutical sales representatives?
- Is your workplace affiliated with any of the following organizations?
- Do you perform or assist with any the following diagnostics procedures?
- Do you personally prescribe drugs to patients?
- Of the paediatric patients you treat, what percentage fall into each of the following groups?
Get in touch to learn more about the +500 questions of our dynamic profiling technology.
Benefits
Data driven insight on survey incidence rates before fielding
Reduced screen outs, as only respondents likely to qualify are invited
Improved experience for market research participants
Protect long-term feasibility to the benefit of the whole industry